We develop customised mystery shopping programmes to assess how each step of your sales process is being executed.
Our online reporting platform provides accurate data on all the crucial elements that influence whether a car is sold or not. Understand from a customer perspective where improvement action needs to be taken - for individual sales staff or at dealer network level.
We assess the entire customer experience:
- Online car configuration
- Initial telephone call or email
- Need analysis
- Car presentation and test drive
- Pricing, Upselling and finance discussion
- End of meeting
- Follow up activity.
You can also benchmark performance with competitors, to understand how competitor sales processes differ and the elasticity of their pricing.
- Mystery Shopping visits, calls and emails
- Website mystery shopping
- Immediate Reward & Feedback visits
- Competitor Benchmarking
- Video and audio recorded mystery shopping