We develop customised mystery shopping programmes to assess how each step of your sales process is being executed.


Our online reporting platform provides accurate data on all the crucial elements that influence whether a car is sold or not. Understand from a customer perspective where improvement action needs to be taken - for individual sales staff or at dealer network level.


We assess the entire customer experience:
  • Online car configuration
  • Initial telephone call or email
  • Need analysis
  • Car presentation and test drive
  • Pricing, Upselling and finance discussion
  • End of meeting
  • Follow up activity.


You can also benchmark performance with competitors, to understand how competitor sales processes differ and the elasticity of their pricing.


Solutions Toolbox
  • Mystery Shopping visits, calls and emails
  • Website mystery shopping
  • Immediate Reward & Feedback visits
  • Competitor Benchmarking
  • Video and audio recorded mystery shopping

Pan Research has helped to improve our overall Dealer Network Performance. The team are always on hand and go out of their way to help. Mystery Shopping is an important area in our business and I would recommend PAN Research to other business owners. 

AK, Sales and Network Coordinator,
Renault Ireland

The PAN team completely understand our requirements. Their impressive reporting finds the key stories in the data - whether performance scores or detailed customer comments. PAN regularly go above and beyond to assist us.

DF, Sales Operations Manager
Opel Ireland

Let's Discuss Your Needs

Whatever your query, contact us and we'll get back to you promptly

Pan Research
D3 Nutgrove Office Park, Dublin D14 P271.

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