Retail & Brand Auditing

Know the facts about how your brand is positioned in store, and how it is viewed by customers.


We complete Retail Audit programmes using questionnaires tailored to your specific requirements. Immediate data capture and cutting edge online reporting, show how your brand is performing in each location and at a national level.

Our audits include importance weightings which produce location audit scores and performance league tables. This allows you to accurately measure and track areas such as product distribution, POS touchpoints, pricing and competitor activity.  

Audits can be open or covert, and involve staff interaction, e.g. request product recommendation, query a promotion, assessing perfect pour etc.

Our in-depth retail compliance audits are conducted by a trained team and provide information on:
  • Product Distribution
  • Share of shelf
  • Visibility Touchpoints
  • Promotional Compliance
  • Brand positioning
  • Number of facings
  • Monitoring competitor activity
  • Pricing
  • Customer interaction

PAN's reporting capabilities are extremely in depth and are able to give a broad-spectrum view or drill down to specific issues. Many important decisions we make about sustaining high quality customer journeys are made because of the insights provided by PAN.

DB, Communications Manager
Transdev (LUAS)

PAN’s work is excellent. They are dedicated to meeting our needs and provide valuable feedback on the delivery of all aspects of our service and sales performance. PAN’s reports are extremely valuable in terms of ensuring first class customer experiences. 

LR, Customer Insights Manager
Sherry FitzGerald Group


Let's Discuss Your Needs

Whatever your query, contact us and we'll get back to you promptly

Pan Research
D3 Nutgrove Office Park, Dublin D14 P271.

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