Retail & Brand Auditing

Know the facts about how your brand is positioned in store, and how it is viewed by customers.

We complete Retail Audit programmes using questionnaires tailored to your specific requirements. Immediate data capture and cutting edge online reporting, show how your brand is performing in each location and at a national level.

Our audits include importance weightings which produce location audit scores and performance league tables. This allows you to accurately measure and track areas such as product distribution, POS touchpoints, pricing and competitor activity.  

Audits can be open or covert, and involve staff interaction, e.g. request product recommendation, query a promotion, assessing perfect pour etc.

Our in-depth retail compliance audits are conducted by a trained team and provide information on:

• Product Distribution
• Share of shelf
• Visibility Touchpoints
• Promotional Compliance
• Brand positioning
• Number of facings
• Monitoring competitor activity
• Pricing
• Customer interaction