About Us

PAN is a leading player in mystery shopping and customer experience research for over 20 years.

As Ireland's first specialist mystery shopping company we were set up with a simple idea: to help companies grow by learning from customer experiences. PAN is a wholly Irish owned company, and a founding member of the Mystery Shopping Providers Association (Europe). Adrian Bushnell, PAN’s managing director, is a past board member of that organisation.

For over 20 years we have worked with a diverse range of great companies such as Sherry FitzGerald, Easons, Elverys, BMW, Opel, Permanent tsb, Allianz and Hickeys Pharmacy

What is the main thing that makes us different?

Linking actions to important customer experience insights. This is one of reasons our world class reporting includes detailed narratives from typical customers and why we invest in training our mystery shoppers to provide clear meaningful feedback.

How it all started

Our founder, Adrian Bushnell, has his father to thank. Adrian’s Dad worked for an insurance broker who were recruiting staff for their expanding call centre operation. Without hiring people to listen into a large number of calls they couldn’t find a way to objectively measure staff performance. That was the spark!

Adrian recognised an opportunity, and discovered there was a service called mystery shopping, where people posed as typical customers to provide feedback on their experiences. Shortly afterwards Adrian quit his job and set up PAN Research in 1996 as Ireland first specialist mystery shopping agency…and from there things grew and grew! 

Let's Discuss Your Needs

Whatever your query, contact us and we'll get back to you promptly

Pan Research
D3 Nutgrove Office Park, Dublin D14 P271.