Quality Insights

We don’t just hand over data, we deliver practical insights to impact the success of your business.

Reporting includes detailed feedback on customer experiences, including narratives. We specialise in providing a clear understanding of how people feel when interacting with your business:  are specific customer needs being addressed, are the correct products being recommended, is there an attempt made to cross sell and close the sale, how friendly and professional are your staff?

Findings are location specific and company-wide. Reports help you act by highlighting what your staff are good at, explaining reasons for any under-performance and motivating frontline staff to improve.


Understand customer experiences, and drive meaningful change to achieve service excellence.

We help organisations achieve consistent and authentic customer experiences in sectors from Retail and Financial Services, to Automotive, Hospitality, Health, Technology and Government.

We focus on building relationships that consistently deliver quick-win insights and long term service excellence results.

World Class Reporting

We use the worlds # 1 mystery shopping software. 

Reports match your company structure; from individual location reports to company overviews, summaries and trends. Strengths and weaknesses can be understood at a glance. Use one click drill down to pinpoint which issues need improvement, read detailed narratives about how customers felt experiencing your product and interacting with your staff.

Access to reports is anytime, anywhere and 100% password secured. Reporting is flexible and streamlined. We highlight what actions to take to improve customer experiences, sales performance and protect your brand’s reputation.

Better Mystery Shoppers

We have the strongest panel of over 8000 superior quality mystery shoppers covering all parts of Ireland.  

All our mystery shoppers are trained by us for every evaluation they conduct. This delivers real value for you, as our shoppers are better prepared, more engaged and provide better quality reports.

We deliver consistent and accurate findings. Our mystery shopper training process is without doubt the most comprehensive and quality focussed in the industry. All completed evaluations are reviewed twice for accuracy, detail and objectivity by our reviewer team.

We continually monitor the performance history of each mystery shopper. Shoppers must achieve an average grade of 7 out of 10 to be considered eligible for future projects.

We are Irish!

Established in 1996, we were Ireland's first specialist mystery shopping company. 

Our focus on mystery shopping and customer experience, means that we are responsive and completely focussed on each client engagement.

At PAN you will be working with an experienced team who understand this market. Our commitment is to fully understand your business and how best to achieve your customer experience objectives.



Innovation in mystery shoppers
PAN invests heavily in our 6000 strong network of mystery shoppers; from recruitment and training to shopper incentives, all aimed at benefiting our clients by providing the highest standards of feedback.

Innovation in services
To achieve a return on your investment, customer experience programmes must impact on what happens on the frontline. PAN have developed enhancements to mystery shopping programme such as: Immediate Reward, Immediate Feedback, Buy & Return and Video mystery shopping.

Innovation in reporting
Central managers such as in Retail Operations, Brand or Marketing want to ensure that mystery shopping reports lead to improvement action in each location. To achieve this our online reporting tool allows both location and central mangers to record their observations or recommendations for action directly on mystery shopping location reports.

Let's Discuss Your Needs

Whatever your query, contact us and we'll get back to you promptly

Pan Research
D3 Nutgrove Office Park, Dublin D14 P271.

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