Consumer Panel Research Summary: March '09 |
| Posted on Apr 29 2009 |
PAN Research recently carried out a nationwide survey on our panel of Irish Consumers. Here is a quick summary of some of the findings:
- I will increasingly rely on the internet to research products & services I need? 93% Agree, 7% Disagree
- I have no problem using my credit card to make a purchase on the internet? 84% Agree, 16% Disagree
- Private health insurance offers good value for money? 33% Agree%, 67% Disagree
- Where are you planning to holiday this summer? 47% Europe, 37% Ireland, 12% England
- Reason resulting in you switching hair salon (top 3): 51% Friend Recommendation, 46% Cheaper, 42% Stylist moved
- Which method do you think provides the cheapest car insurance? 52% Online, 29% Phone
- Would you go to a pharmacy for a health screening check rather than a doctor? 39% Yes, 61% No
- Top 3 purchase decisions influenced by the Internet: 83% Renewal of Car/Home Insurance, Mobile phone purchase 78%, 72% Mobile phone Operator
We have now signed up 600 consumers across Ireland to join our consumer panel. For more information or to join our panel, please click here
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