Consumer Panel Research Summary: March '09
Posted on Apr 29 2009
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PAN Research recently carried out a nationwide survey on our panel of Irish Consumers. Here is a quick summary of some of the findings:

  • I will increasingly rely on the internet to research products & services I need?   93% Agree, 7% Disagree
  • I have no problem using my credit card to make a purchase on the internet?   84% Agree, 16% Disagree
  • Private health insurance offers good value for money?   33% Agree%, 67% Disagree
  • Where are you planning to holiday this summer?   47% Europe, 37% Ireland, 12% England
  • Reason resulting in you switching hair salon (top 3):   51% Friend Recommendation, 46% Cheaper, 42% Stylist moved
  • Which method do you think provides the cheapest car insurance?   52% Online, 29% Phone
  • Would you go to a pharmacy for a health screening check rather than a doctor?   39% Yes, 61% No   
  • Top 3 purchase decisions influenced by the Internet:   83% Renewal of Car/Home Insurance, Mobile phone purchase 78%, 72% Mobile phone Operator

 

We have now signed up 600 consumers across Ireland to join our consumer panel. For more information or to join our panel, please click here

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